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for connecting to your sponsors. website and click on Resources. Follow the
Let’s also talk about fonts. In the two prompts to choose the correct sample flyer
for your event.
examples, Arial and Open Sans were used. While
the two fonts are similar, the slight difference In the long run, creating flyers doesn’t
gives the flyers a nice, finished look. As a rule of have to be an arduous task. Remember the
thumb, two font styles are more than enough. five elements— graphics, who, what, where,
and a call to action—and unleash your
Speaking of a finished look, note that the creative juices!
margins are a bit deeper than those used in a
typed page, the fonts are larger, and there is If you need help creating your flyer,
more space between the lines of text. Flyers send me an email at phyllis.harmon@
should have an abundance of white space so d7toastmasters.org.
that the eye can easily absorb the information
within the reader’s 20-second attention span. On the Road Again. . .

Let’s talk briefly about the back of the flyer If you are in the Portland, Vancouver,
(see example 3). As suggested earlier, use the Eugene or Medford area, be on the
back for more detailed information about your lookout for transit ads. Buses are
event, keynote, or organization’s mission and already on the roads displaying the
vision. I recommend that you stick to the color ads on sides and tails. If you spot an
scheme chosen for the front of the flyer. Preserve ad, snap a photo, safely of course, and
the margins, fonts, and line spacing used on the email it to our Club Growth Director
front of the flyer. Cathy French at cgd@d7toastmasters.
org
There you have it - great examples of how We will have two winners in Medford,
to create your next flyer. I recommend that you and one in Portland, Eugene and
go to Google Images and look at different flyers Vancouver. Our 5 winners will each
created by others. Choose one that appeals to receive a blue Toastmasters umbrella.
you, and try to recreate it. Keep your eyes peeled. Bonus points
if you post it on Facebook.
Also, Toastmasters International has excellent
materials for marketing your event. Go to their

Robert Becker, CSP

Voice and Stagecraft Coach

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Example 3

Volume 3 Issue 4 - OCTOBER 2016 33