Page 32 - 2016-10

PUBLIC RELATIONS

KEEP IT SIMPLE! - Flyer Design

by Phyllis Harmon, DTM—District 7 Public Relations Manager

Creating marketing The sample is great for a generic open house
flyers doesn’t have to be at your next club event. Of course if you have a
an arduous task. You can create fabulous flyers keynote speaker as a draw to your event, replace
by following a universal formula - KEEP IT the graphic with a headshot or action shot of
SIMPLE! your speaker. Here is the same sample modified
I hate to be the bearer of bad news, but to highlight a keynote.
putting too much detail on your flyer will
guarantee that no one reads it. As a rule of
thumb, your flyer will receive about 20 seconds
worth of attention. In that time, you want your
intended audience to see graphics, who, what,
where, and a call to action.
Should you add speaker biographies and
long details of what the event is about? My short
answer is don’t do it—at least on the front of
the page.
What? You forgot there was a backside to
your page? Don’t believe me? Simple test - pick
up a piece of paper, look at it, then turn it over.
(Told you so!)
Okay—let’s get back to the subject at hand.
Here is an example of a flyer front side.

BECOME A BETTER SPEAKER

Personally and Professionally

When OPEN HOUSE Example 2

Your Date Overcome your fear of Both samples are easy to read, contain only
Begin and End Time speaking before an audience, essential elements, and pass the 20-second-
and train your butterflies to attention rule.
Where fly in formation.
When you create your flyer consider the
Location Toastmasters provides a safe colors used. In the first example, the background
Address environment where you can is the same for both the top and bottom of the
practice your next presentation flyer, thus creating a pleasant, easy-to-read piece
Join Us! and get quality feedback on for the eye. However, in the second example, the
how to take your speech to the top and bottom are different focusing emphasis
RSVP Appreciated next level. on the keynote.
Your Contact Information
There are studies that discuss in detail the
Example 1 psychology of colors. You may want to do some
32 web exploration to find out what works best
for your event. You can always fall back on the
brand colors of your organization as a method

Volume 3 Issue 4 - OCTOBER 2016