Page 29 - Voices-2021-10

How to Get 3 New Visitors a Week

(By Getting Your Club Meeting Listed in Your Local Papers)

Stephana Johnson, DL3 - District 7 Public Relations Manager

out about your Club. This is key information that information update with all your papers.
to let you know what is working and where you (SJ) How long, would you say it took you to get

want to invest more time. the Clark County listed in all these newspapers?
Last year we collected, quite a few of those (DS) I invested less than three hours for each
incentives because we asked, “how did you get one. I wanted to go back and look at history. I
here?,” “how did you find us?” subscribed to The Colombian, the largest paper
There’s also a Camas newspaper called in Clark County. I subscribed to the E-paper
Camas Post Reporter. The Battleground Reflector to be able to go back in history and see what

distributes to Ridgefield, which is the second other people have done. To see what other
fastest growing city in Washington state. organizations are out there.
(SJ) You’ve mentioned a lot of newspapers. How The smaller newspapers in the small towns
did you find them? If someone is new and has just and cities are usually free.
taken on the PR role, they will want to promote their The first time it takes an hour. The next year

club. What is the first thing they should do to find out is fast. Easy.
what community newspapers or directories they could (SJ) Okay, so folks, this is a no brainer, this is a
get their club listed in? doable action. Please don’t hesitate to reach out to
(DS) me if you need specific help getting this action done
• Look online for publications in the area for your club!
• Reach out to the circulation department - or Thank you again, David and thank you to

contact who gets ads listed (some are auto fill everyone for being a part of Toastmasters. We’ll see
online) you next time. Bye for now.
• Place an ad, it may be free for nonprofits or
community announcements To watch the full interview, click the video below.

• List it one time – it may automatically
become a recurring event
• Update for open houses, special events, or a
guest speaker
• Check out the cut off dates for printed
materials, like for the annual directory

• Check your information for accuracy. Have
all the contact information; the what, the
when, the who, and how. When you have

VOICES! | OCTOBER 2021 29