Page 28 - Voices-2021-10

FIELD NOTES

How to Get 3 New Visitors a Week

(By Getting Your Club Meeting Listed in Your Local Papers)

Stephana Johnson, DL3 - District 7 Public Relations Manager

Welcome to District 7s weekly vlog cast for helping facing page. The idea is to get as much succinct
you grow your membership and expand your club. information as possible out there.
I’m your host, District 7 Public Relations Manager (DS) We have three newspapers in Clark
Stephana Johnson. I have a special guest joining me County. We also have the Vancouver Business

today, Mr. David Shehorn. Journal. We have a presence in all four of them.
(DS) David Shehorn: I’ve been with Clark The Colombian is the major newspaper in Clark
County Toastmasters for nine years. I have held County. They have a “For Your Information”
all the officer roles except for Treasurer, and page which lists local recurring events or special
I’m not interested in being a Treasurer. I like to events. For instance, there could be a fair or a
recruit officers for other roles. I have also been food court or something like that.

an Area Director and Division Director and I’ve They also publish an Annual Resource Guide
been Parliamentarian for the District for five and this year, for the first time, we are listed in
years. four different areas.
(SJ) Wow that’s impressive! So, you know what For the four publications we paid $5 each.

it takes to build a club from the inside out. I will be We had to pay $20. Not a big expense. For Your
honest with the audience. I happen to be partial to Information, goes to every newspaper subscriber
Clark County Toastmasters because I am a member in Clark County. This booklet is about 80 pages,
there and I’m also President of the Club this year. so people hang onto it throughout the year.
The reason I brought David on is because at It lists us in four different locations/categories
our last meeting we had three visitors and two new and has a writeup about us. They’re also online

members who joined after the previous meeting. and that’s key. We appear every Tuesday. We’re
Those three guests came as a direct result of David’s highlighted because we’re a regular member of
efforts. I’d like David to share his specific actions and the Resource Guide
activities that he uses to get the word out. I think it We have a weekly listing in the Vancouver
will help your Club too. Business Journal. A couple of members come from

(SJ) David, will you talk about the newspaper and there. We get a couple of regular leads.
how you use them, from start to finish? How you go We started asking people to record where
about doing it and how you write the copy for the their leads came from. It coincides with the
newspaper, etc? incentives District 7 offers. We are being
(DS) The copy for the newspapers, is rewarded.
essentially information that I have stripped VP PR/Club Officers: This is super important.

from our Clark County Toastmasters Club public Always ask your guests how or where they found

28 ONE COMMUNITY