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FROM THE DESK
Lessons Learned: Spreading the Word
Jim Robison, DTM - Program Quality Director
As I prepare to serve District 7 next year as the email, hit send, and assume that the
District Director, I am thinking back on what recipient not only received the email but
I learned (or reinforced) while serving as Club read it in detail and fully understood
Growth Director and Program Quality Director what you were expressing in the email.
and how to make best use of those lessons as I Unfortunately, email is a highly unreliable
move forward. means of communication. Yes, when
1. Call people. It is easy to write up an you exchange information with others,
and everyone reads the emails, it can be
efficient. As a means of communicating
and coordinating between individuals it
can work quite well. But, if you send a blast
of messages to many people, you can bet
that a portion of those people do not even
get the email. It might be blocked by the
mail server. The address might be wrong.
The email might get screened out to a
SPAM folder. The recipient might just
not recognize how important your
message was and leave it unread.
If you send an email to someone
and don’t see a response, a follow
up phone call can ensure they get
the information. Also, if you are asking
for a decision of some kind, or asking
for volunteers to help, for example at a
contest, a phone call is far more likely to
get a response than an email.
2. Information posted online stays there and
needs to be updated.
16 ONE COMMUNITY
