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Make Your Images Stand Out and Hug the Heart
Jennifer Schmidt, EH2
Tender love between mother and baby gently for my Mother’s Day image, I wanted to convey
swaying in a hammock was the perfect Facebook motherly love and there were a hundred plus
post for our New Horizons Mother’s Day theme choices in Canva. I chose a short video knowing
meeting. The instant I saw that slice of life it was the rocking motion of the hammock would
“the one”. The right image grabs my attention, catch the eye over a static image. The soothing
is visually appealing and sparks an emotional movement also contrasts with fast-paced internet
connection. It is irresistible and unforgettable. scrolling. When choosing an image, I always
Canva, my favorite design program, has ask myself, “Is this grabbing my attention right
thousands of effects that can enhance photos away?” If it’s dull or uninspiring, I take a pass
and videos. But a great social media post starts and find something more compelling.
with a core image that can stand on its own to
convey the right message without embellishment. Visually Appealing Images Keep Your Viewer
Engaged
Attractive images of nature or cute animals
are always winners. Who wouldn’t want to look at
something pleasant and happy? Meeting themes
make the choice easier to narrow down. Luckily
for me, every week New Horizons utilizes a
theme. Without a specific theme, I would look
for universal Toastmasters images that convey
leadership, mentorship, or confidence. This kind
of image is a joy to see. In contrast, a disturbing
image might get someone’s attention but they may
Grabbing Attention in Three Seconds or Less move on quickly to escape the unpleasantness,
A kaleidoscope of images are available on like a horror movie. This may also discourage
the internet, but not all will hold attention to people from joining our meetings, which is not
mesmerize. If someone is entranced in three the goal of public relations. Keeping a potential
seconds or less, they’ll usually stay long enough to guest’s attention with a cute dog or pretty beach
read the entire message. There’s high competition provides a visual resting place and something
for that attention in the river of information they’ll enjoy looking at for a longer period of
flowing across our screens. When I was searching time.
36 ONE COMMUNITY
