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reminisce about how awful and dark that time that emboldened 46 million Brits started by
in their life was. Then things get brighter as reminding listeners of the impending enemy
they reach some revelation of understanding, raids, and of the vulnerability of Britain. Value
usually by getting advice from a mentor. Finally, Change: Vulnerability to Strength.
they overcome their original misconception, You can plan for this value change in your
and the simple act of changing their mind sets speeches, too. Go into a speech being aware of
them free (New Value Held: Wisdom.) This which value you want to end with, and use the
Ignorance to Wisdom change is also used by opposite to begin your seven minutes. Want to
motivational speakers, gurus, and coaches, who talk about learning to love your mother-in-law?
talk of breaking their delusions or addictions by Start your speech with an anecdote about how
changing how their minds process information. she hated you when you met. Are you planning
Again, Ignorance to Wisdom. a speech that’s designed to make the audience
Value Change dominates movies, television, feel empowered and mighty? Open with a story
and practically all forms of storytelling. In about vulnerability or loss, and build your way
romance two lovers destined to be together up through triumphs and revelations.
will start the story by hating each other. Then, You may not be coaching the audience
after a few charming dates and light-hearted through a crisis. Your Call to Action might not
spats, they’ll fall madly in love. Shakespeare involve your home club taking up arms against
and Soap Operas alike move from Love to tyranny. But remember that every good story
Hate, or from Hate to Love, in practically every shifts in value. Your speech may have all the right
scene. And rousing political speeches change components, but if it doesn’t reach its opposite
in value from Vulnerability to Strength. “We value from start to finish, then it’s a non-event.
shall fight on the beaches, we shall fight on the
landing grounds,” –Churchill’s uplifting speech
VOICES! | MARCH 2019 23
