Dear Decision Maker – Your employees really need Toastmasters so I want to start a club in your organization!
When seeking to start a corporate club, what is foremost in your mind – Creating clubs for the sake of increasing membership and getting an “atta boy” from District leaders? Or is it about increasing the organization’s marketability through training their employees to be effective communicators and leaders?
If you answered “yes” to the first question, know that influencing the decision makers is going to be very difficult!
Before you approach an organization, do your homework (and answer the “right” question!). Determine how Toastmasters can help them market their products or services and communicate with their customers more effectively. Give them real life examples about how Toastmasters has increased market share for organizations whose employees are part of Toastmasters.
Starting a new club takes work. However, the benefits the organization and the future club members gain far outweigh the effort you expend doing your homework.
Effective Marketing Tip #2 - Do Your Homework