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It’s All About Them! – Marketing Tip #4

Hello, welcome to XYZ Toastmasters! I’m so glad you decided to visit us. Do you have a minute, I’d love to hear what brought you to the meeting today!

In the prior tips on marketing, you learned that your customer comes first. In this tip, we explore that concept just a little more.

Take the time to get to know why someone visited your club. What interested in them about YOUR club, and not the one 6 blocks down the street? Were they just curious, maybe heard about Toastmasters from a friend, and decided to check it out? Or are they looking to improve their ability to get up in front of an audience without freaking out? Whatever the reason, you won’t know unless you put your own needs aside and concentrate on your customer.

Once you know why they are interested in Toastmasters, and specifically your club, you can tailor your comments to meet their needs. Of course, this assumes that your club performed up to Toastmasters meeting standards. Oh, you don’t consider a club meeting a performance? Think about it, and look for the next marketing tip on showmanship.

Effective Marketing Tip #4 - It’s All About Them!


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When Opportunity Knocks Answer the Door! – Effective Marketing Tip #3

Opportunities to talk up Toastmasters are within our grasp every day.  The problem is, we may not recognize them before it is too late.   

The  next time you find yourself fidgeting in line at the grocery store, or sharing an elevator with someone, strike up a conversation.    Asking “What do you know about Toastmasters?” could be the spark that sets ablaze the tinder of enthusiasm in your next new member.   Will this conversation starter always be successful?  No, of course not, but you can guarantee it won’t be if you never take the opportunity to speak up.

Here’s a challenge for you:  Try asking “What do you know about Toastmasters”  to a stranger every day for the next week.   Then let me know what happened.

 

Marketing Tip #3 – When Opportunity Knocks Answer the Door!


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Centurion Toastmasters (#923) Phoenix, AZ

While working in Phoenix for the week, I decided to look up a few local clubs. WOW! Did I find more than a few clubs. The Phoenix area has 71 clubs. The customer site I was working at has 3 Clubs!

As I was heading down for lunch, the Centurion Club was holding a membership drive campaign…they were camped out in front of the cafeteria, enticing folks as they entered. What more could one ask for–food and a friendly chat.

I asked my new friends what they felt their secret was to establishing not 1, not 2, but 3 clubs on their beautiful corporate campus. The answer was….executive sponsorship. The management team firmly believed in the benefits of Toastmasters and supported their employees involvement.

If ever in Phoenix, stop by and visit. This is an open club and very, very friendly.

Centurion Club – Club #: 923, Dist #: 03, Est: 01/01/2000
American Express
18850 North 56th Street, Phoenix, AZ, 85054, United States
(602) 537 2186
Meeting Time: 12:00 pm, Tuesday
Club Status: Open to all
centurion.freetoasthost.org

Centurion Toastmasters

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