Hello, welcome to XYZ Toastmasters! I’m so glad you decided to visit us. Do you have a minute, I’d love to hear what brought you to the meeting today!
In the prior tips on marketing, you learned that your customer comes first. In this tip, we explore that concept just a little more.
Take the time to get to know why someone visited your club. What interested in them about YOUR club, and not the one 6 blocks down the street? Were they just curious, maybe heard about Toastmasters from a friend, and decided to check it out? Or are they looking to improve their ability to get up in front of an audience without freaking out? Whatever the reason, you won’t know unless you put your own needs aside and concentrate on your customer.
Once you know why they are interested in Toastmasters, and specifically your club, you can tailor your comments to meet their needs. Of course, this assumes that your club performed up to Toastmasters meeting standards. Oh, you don’t consider a club meeting a performance? Think about it, and look for the next marketing tip on showmanship.
Effective Marketing Tip #4 - It’s All About Them!